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My name is Dr Robert McGrath and I am the Clinic Director of the Atlantic Spine & Joint Institute. A portion of my responsibility is the marketing for the practice, which is no small task. We utilize television commercials, radio commercials, full page newspaper ads, and website optimization campaigns. The desired end result of all this marketing is to "brand" your business and to do so you must have frequency with the ads. The single best piece of marketing we have done for our practice to date has been the truck wrap from B-Rad Graphics. The overall return on investment has been huge! Literally my ad runs wherever I drive or park. Not to mention it is quite frankly the baddest truck around and I love taking it out just to see the reactions. People actually stop what they're doing and drop their jaws when it rolls by! Believe it or not, it is not uncommon for me to find people taking pictures of it. How phenomenal is that for a marketing tool?

click image to enlarge

Now for a humbling confession. I like to think of myself as a relatively intelligent individual, however, I made a huge mistake when I assumed that any graphic designer could design a truly magnificent truck wrap. How hard could it be right? I could have saved myself a decent amount of money had I initially gone right to Brad for the design. Not only is this guy the best in the industry when it comes time to apply the wrap, but also, a truly talented artist. Don't make the same mistake I made. Go directly to the source from design to application. But you don't know me. Don't take my work for it. Look at my truck! Awesome job Brad.

Dr. Robert McGrath
The Atlantic Spine & Joint Institute